Calla takes your brand profile — name, tone, topics — and writes a full week of social posts across Twitter, LinkedIn, and Instagram. Review, approve, and publish. No blank-page paralysis.
Enter your brand name, industry, tone of voice, target audience, and the topics you care about. Takes two minutes. This brief is everything the AI needs.
One click. Calla writes 21 platform-native posts — 7 days × Twitter, LinkedIn, Instagram — each sized and styled for its platform. Usually done in under 30 seconds.
Every post lands in your review queue. Edit inline, approve what works, reject what doesn't. Approved posts are yours to schedule or publish anywhere.
Twitter gets punchy hooks under 280 chars. LinkedIn gets thoughtful insights with line breaks. Instagram gets warm storytelling with hashtags. The AI knows the difference — and writes accordingly.
Every generated week is laid out in a day-by-day calendar. See your whole week at a glance.
Don't like a post? Edit it directly in the calendar. Save re-queues it for another review pass.
Running content for multiple clients or products? Each brand gets its own profile, brief, and calendar.
21 posts in under 30 seconds. No waiting around. Move from brief to full week before your coffee gets cold.
Most brands post inconsistently because creating content is hard. Calla removes the hard part. You just approve.
Startups. Agencies. Solo consultants. E-commerce brands. Anyone who needs a consistent social presence but doesn't have a full content team. Calla is the content engine you've always needed.
This is what happens when AI stops suggesting ideas and starts doing the work.